Affliated marketing is the key to success for a campaign to have double the reach and double the success. Sharing similar target
audience and having the same objective, we roped in Shell as our partner for the year's campaign and aim to provide the answer to the
hot topic of the year, which is the unhappiness of drivers on the raising cost in Singapore.

This campaign creatively injected craves by offering discounts for both petrol & vehicle inspection to "make drivers happy". Radio is our
main broadcast channel, with aligned communication using campaign microsite,edm, or line banners, posters, banners, giveaway kits specially designed to promote and attract traffic from Shell to STA and vice versa.