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QUALITY TRAFFIC
IS THE NAME OF THE GAME
Bank Of China Singapore | Launch of BOC Sheng Shiong Creidt Card
Bank of China Singapore has just launched their Bank of China Sheng Siong Credit Card in the market. The brand needed to move with
the digital marketing forces and devided to put a part of their marketing efforts into Search Marketing, replacing the traditional media
which was causing both time and money for them.
As one of the newer credit card players in Singapore, the Bank of china marketing team in Singapore needed to formulate a marketing
plan that could help propel and improve the effectiveness in generating high-quality leads.
OCG has been helping a lot of brands get exposed to the benefits of Search Engine Marketing in singapore. While our efforts are never
put into a singular marketing basket, Search Engine Marketing with Google Ads have always been a staple in our proposal.
We ran a hybrid of Display and Search Ad over 3 months, exposing our intended target audiences with key incentive and USP of the
credit card. Besides branded and core key words surrounding the personification of the audience, we also did A/B testing of various
other interests that could push the number of quality leads to Bank of China's web application form.
THE RESULT
Total Impressions
1,781,013 ads
impression served in
Singapore
Total click to site
7,826 people were
interested and click
to site. Conversion rate
is about0.44%
Average cost per click
$1.03 was spent on each
click to your campaign
Click through rate
by type of campaigns
Click through ad performance
Search campaign outdid display campaign
contributing nearly 80% of click through
Impression ad performance
Display campaign outdid search campaign
contributing nearly 91% of eyeball impression
