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Auolive | Branding a local brand from scratch to visibility
The Auolive Story is a real women's struggle to a real solution. It's one of those jobs that's pretty much a perfect storm for an creative agency.
Having built his business from scratch into a publiclisted company in the Singapore Stock Exchange, Mr. Boyd Au is a renowned and respectable business man in Singapore.
So when the Au Family engaged OCG as their branding and marketing agency to help kick start their brand Auolive, we were honoured with the invitation.
The Challenges were interesting. Having researched their skincare products for two years prior, Client was specific to the dot on how their business would eventually grow. They needed to find a marketing agency who would understand the complexity of building brand from scratch and enough current digital knowledge to help them amplify it.
The tagline connected with the women today that needed to stay beautiful but still need to fulfil their roles today at work and home.
Our tailored prelaunch social media campaign resonated with about 1,000 women as we engaged daily for a week with a series of tagline that would eventually represent Auolive’s skincare products at launch.
In the following months of engagement efforts, they would see their Facebook followers grown to 14,000, a flourishing reseller network, digital traffic and online e-commerce platform.
A local brand that has grown from strength to strength
Today, the Auolive story has been picked up and endorsed by Her World, 8 Days, Cleo, Style Magazine, NuYou, Parent’s World, Shape Celebrities and make up artists.
We continue to take pride in contributing to a local Singapore Brand’s baby steps towards international pedestal.
"This Agency is very good. Testimonial from Client"
Claire Au, Founder
OCG Agency works involved Branding & C.I Guide, Marketing Strategy, Digital PR, Copywriting, Website Design & Development, E-commerce integration, Search Engine Optimisation, Media Planning.