Perrier Singapore

OCG is tasked to manage social media marketing and content production for Perrier in Singapore. We aim to bring out the DNA of Perrier – refreshment, creative, cheekiness and integrate it into the lifestyle of our target audience. Creative and communication goes hand in hand for effective storytelling. Our strength lies in strong market and audience understanding, with locatisation and originality being the 2 main cornerstones for successful marketing. Within just 3 months into the takeover of their social media assets, their organic reach and engagement spiked and media spending is highly optimised

Finalist for 2020/2021 Marketing Interactive Award

PERRIER IS A NATURAL SPARKLING MINERAL WATER THAT IS WELL KNOWN THROUGHOUT THE WORLD. FAMOUS FOR ITS ELEGANTLY-SHAPED GREEN BOTTLE, PERRIER IS THE ULTIMATE REFRESHMENT TO QUENCH ALL THIRSTS.

Let the visuals do the talking

We create high impact posts to increase engagement and effective story telling. This allows us to create high organic reach and engagement spikes with media spending highly optimised. To read more about the power of the social media marketing, take a look at our previous blog post to find out a little more.

Identifying the Social DNA of Perrier

Tasked to manage social media marketing and content production for Perrier in Singapore, we defined their DNA to be refreshing, creative, cheekiness and integrate it into the lifestyle of our target audience. See our marketing works here.

Together with the Perrier marketing team, we reviewed and agree on customised artwork to represent the ‘full-image’ style. We work through many events coverage to produce live moments with Perrier Singapore. For more creative works on Perrier, head over to their Instagram on these visuals create marketing impact

Rachel Pang
Marketing Director, OCG Singapore

Perrier Singapore

Let the visuals do the talking

Identifying the Social DNA of Perrier

Lincoln Plaza

The Oyster & Fish House