NTUC | First Campus
For the first time in the industry, we conceptualized a digital recruitment campaign to promote brand assurance and HR recruitment call
for NFC in a creative yet non-invasive manner.
Theme "It Began With You", the campaign aims to give teachers the recognition and portrau the significance of childcare teachers in
the lives of the little ones. We also want to reach out to the non-teachers and get them thinking of ways they can show their love and play a part in nurturing the younger generation.
The campaign is speaheaded with the use of rich media - an emotive video that told the story of how the children take after their
teacher. It is put up on Youtube and shared across social media platforms such as Facebookm as well as through online banners in high
catchment parenting sites. Accompanied with active social media engagement and blogger generated content, the campaign captured
the attention of the industry and sparked off tons of positive conversation around childcare professionals.
All communications are lead to the campaign's microsite, which then offers additional useful information about NFC such as training
programs, career advancement and the likes. Interested applicants may apply directly through the microsite, thus achieving our