Bata | Nostalgic
From January 10 to January 31 2017, Bata Singapore ran its yearly campaign in conjunction with
the period of Chinese New Year. This year, the theme of the event was the importance of the
family, and the campaign featured a video and a strong social media campaign.
2017 is the year of the Rooster, the tenth celestial symbol in the Chinese Zodiac. As the Rooster
is symbolic to hard work and dedication, 2017 was representative to the sign of a new dawn and
The short film, entilted "吃饭吧" , follows a man who is forced to stay late at work and is unable to
return to eat with this family. His family decides to surprise him by bringing dinner to his
office so that they can all eat together. The family brings the food in special containers, and
these same containers were offered by Bata to its customers over the campaign period with all
purchases over 88 Singapore dollars.